Olipop's New 'Feel Good Soda' Campaign Puts Shelf-Stable Extension in Spotlight; 'Goodness Popping Up Everywhere'

Olipop today unveiled what it termed a "milestone" new campaign that, in putting its newer shelf-stable subline front & center, may signal a tilt toward that part of portfolio rather than the more fiber-rich refrigerated line that's carried it this far.

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Publishing Info

  • Year: 2026
  • Volume: 23
  • Issue #: 98
  • Issue Date: 05/19/2026