There's modern soda. Now there's party soda. Milwaukee-based brand called Lotza Party Soda has cracked region's Total Wine & More, Festival Foods and Woodman's chains as it pursues deliberate expansion that's aiming for 500 retail doors this year. It's intended to bridge gap between better-for-you sodas positioned for everyday wellness...
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NEW PRODUCTS: Lotza 'Party Soda' Offers Wellness Ingredients in More Festive Guise; Building Out of Wis Base
Publishing Info
- Year: 2026
- Volume: 23
- Issue #: 98
- Issue Date: 05/19/2026
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Beverage Business INSIGHTS