Peak-selling season is virtually upon us and Memorial Day weekend alone accounted for 4.3-4.5% of total US beer sales for a given yr in NIQ data, according to Kaumil's Diario, a daily look at notable data points by Jefferies analyst Kaumil Gajrawala. But even more significantly, it amounts to 16-18%...
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Memorial Day Weekend 16-18% of Q2 Sales in NIQ Data; Down in Recent Yrs; Softening Short-Term Trends
Publishing Info
- Year: 2026
- Volume: 28
- Issue #: 112
- Issue Date: 05/20/2026
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INSIGHTS Express