Gluten-Free Heineken Ultimate Is Co's Newest Global Innovation; Launches This Month in Brazil

Heineken's latest innovation to expand "its premium portfolio in line with evolving consumer tastes" is gluten-free Heineken Ultimate, co announced today. Not to be confused with US launch of Heineken 0.0 Ultimate with 0 cals, alcohol, 0g sugar, this Heineken Ultimate comes with a low 3.5% ABV and...
Read more...

Publishing Info

  • Year: 2026
  • Volume: 28
  • Issue #: 112
  • Issue Date: 05/20/2026