Heineken's latest innovation to expand "its premium portfolio in line with evolving consumer tastes" is gluten-free Heineken Ultimate, co announced today. Not to be confused with US launch of Heineken 0.0 Ultimate with 0 cals, alcohol, 0g sugar, this Heineken Ultimate comes with a low 3.5% ABV and...
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Gluten-Free Heineken Ultimate Is Co's Newest Global Innovation; Launches This Month in Brazil
Publishing Info
- Year: 2026
- Volume: 28
- Issue #: 112
- Issue Date: 05/20/2026
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INSIGHTS Express

