Proper Wild Energy Shot/Gummy Marketer Raises $11M

Proper Wild, which has augmented its "clean energy" shots with enthusiastically received line of energy gummies, has raised $11 mil in funding from existing investors, bringing valuation to $161 mil, CPG Wire and others are reporting. Cap table has included tobacco giant Altria, which invested in last year's $3 mil...
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Publishing Info

  • Year: 2026
  • Volume: 23
  • Issue #: 100
  • Issue Date: 05/21/2026