Tethering a well-crafted sports drink to a global sports icon still is no guarantee of success in unpredictable bev biz. That might be one conclusion to be drawn from Mark Anthony Brands' confirmation that it's moved on from Mas+ by Messi hydration line, as we'd gathered evidence to show a...
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FOLO UP: Mas+ by Messi Is a Goner, Mark Anthony Brands Confirms; Performed Menos Than Hoped
Publishing Info
- Year: 2026
- Volume: 23
- Issue #: 100
- Issue Date: 05/21/2026
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Beverage Business INSIGHTS