PRICE PERISCOPE: Lotsa Bev Deals Ahead of Long Weekend, with Volume Growth a Seeming Imperative

Non-alc bev pricing seems to be on aggressive side heading into Memorial Day long weekend, with Publix going bogo-crazy and Pepsi apparently backing good deals even on growing brands like Poppi, Alani Nu and Celsius. Promos often seem structured to drive volume growth via multiple-quantity requirements, including in categories outside...
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Publishing Info

  • Year: 2026
  • Volume: 23
  • Issue #: 101
  • Issue Date: 05/22/2026