Beer Down 6% for 4 Weeks Thru May 16 in NIQ Data; Memorial Day Comments: "Fair," "Slow," "So-So," "Disaster"

Beer industry volume down 6.1% for 4 weeks thru May 16 in NIQ data. That's far worse than 3.3% drop yr-to-date. So this is yet another data point strongly suggesting industry got much softer in Q2, as consumers undoubtedly feeling the pinch from higher gas prices, among other factors. NIQ...
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Publishing Info

  • Year: 2026
  • Volume: 28
  • Issue #: 116
  • Issue Date: 05/27/2026