Coca-Cola's acquired Body Armor brand has added new canned extension with caffeine boost under Fit Sparkling Sports Drink moniker, moving into carbonated realm that long was no-go zone for sports drinks. Packed in 12-oz sleeks, zero-sugar line contains modest electrolyte bill of 290 mg of sodium and potassium along with...
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EXTENSIONS: Body Armor Ventures into Sparkling Sports Drinks with Fit Canned, Caffeinated Line; Danone Expands 30 G Oikos Protein Shake Line
Publishing Info
- Year: 2026
- Volume: 23
- Issue #: 103
- Issue Date: 05/27/2026
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Beverage Business INSIGHTS