Hiyo alc-alternative social seltzer brand has launched its first national retail campaign under rubric Summer of Sound that taps into users' love of music without need to support expensive festival sponsorships and the like. Promo invites in-store buyers to upload their receipt for a shot at being one of 3...
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MARKETING: Hiyo Social Tonics Brand Inaugurates First National Retail Campaign, Offering Concert Cash to Music Lovers
Publishing Info
- Year: 2026
- Volume: 23
- Issue #: 103
- Issue Date: 05/27/2026
Newsletter
Beverage Business INSIGHTS