Total beverage alcohol volume declined 1.8% on-premise during Memorial Day weekend (May 23-25) compared to holiday weekend a yr ago in accounts tracked by BeerBoard. "The decline was exclusively in packaged products as draft volume actually increased by +0.3%," noted BB. The top 5 draft brands by volume were: Mich...
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Draft Beer Up Slightly Over Memorial Day; Packaged Down, Sez BeerBoard
Publishing Info
- Year: 2026
- Volume: 28
- Issue #: 118
- Issue Date: 05/29/2026
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INSIGHTS Express