With the World Cup set to begin on Jun 11, "the outlook for beer sales is hazy," wrote NY Times as it tried to decipher what the returns will look like for beer cos "placing huge bets" on the tournament, "spending tens of millions of dollars on sponsorships and...
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World Cup Countdown; Will Beer Score Big Gains?
Publishing Info
- Year: 2026
- Volume: 28
- Issue #: 119
- Issue Date: 06/01/2026
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