A survey of over 5K US consumers found 32% (~89 mil adults if extrapolated) said they plan to watch the FIFA World Cup, reported Numerator. Another 17% will "consider" watching while 51% said they won't be tuning in. Younger consumers, Gen Z (40%) and Millennials (39%) are more likely to...
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One-Third of US Consumers Plan on Watching World Cup; Majority Watching from Home, Sez Numerator Survey
Publishing Info
- Year: 2026
- Volume: 28
- Issue #: 120
- Issue Date: 06/02/2026
Newsletter
INSIGHTS Express