Beyond Meat - which lately goes by Beyond The Plant Protein Co as it diversifies into bevs and potentially other formats - has recruited Knicks' Josh Hart as endorser for Beyond Immerse protein bev that's now launching at retail in NY via Big Geyser as DSD partner - just as...
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With Knicks Heading to NBA Finals, Beyond Immerse Recruits Hart as Endorser to Support NY Push
Publishing Info
- Year: 2026
- Volume: 23
- Issue #: 107
- Issue Date: 06/02/2026
Newsletter
Beverage Business INSIGHTS