With NY Knicks headed to NBA Finals to face off vs Spurs and Victor Wembanyama, we found ourselves wondering about status of Barcode performance bev brand, launched by former Knicks performance dir Mubarak Malik (the "Bar" in brand name) that boasted Wemby as an investor/endorser. Things seem to have gone...
Read more...
FOR THE RECORD: From Former Knicks Performance Director, Barcode May Have Exited Market
Publishing Info
- Year: 2026
- Volume: 23
- Issue #: 108
- Issue Date: 06/03/2026
Newsletter
Beverage Business INSIGHTS