Total beer/FMB/seltzer/cider $$ fell 2.6% in yr-to-date NIQ scans thru May 16. But tack on ready-to-drink wine & spirits sales and total beer + RTDs down just 0.6% for the year, improving the $$ trend by a full 2 pts. Beer/FMB/seltzer/cider down $514 mil to $19.7 bil in YTD off-premise...
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Counting RTD Wine & Spirits as Part of Broader Beer Biz Nearly Eliminates YTD $$ Declines in NIQ
Publishing Info
- Year: 2026
- Volume: 28
- Issue #: 123
- Issue Date: 06/05/2026
Newsletter
INSIGHTS Express