RTD Spirits Accelerated to +35% YTD in 2026; $$ Sales Bigger than Malt/Sugar-Based Hard Seltzers

While RTD wine slowed somewhat to +16% yr-to-date, RTD spirits accelerated from 26% $$ growth in 2025 to +35% in YTD scans. So faster growth off a bigger base. And 13 of the top 15 RTD spirits brand families remain in growth mode, often up double or triple digits.

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Publishing Info

  • Year: 2026
  • Volume: 28
  • Issue #: 123
  • Issue Date: 06/05/2026