May was not a good month for beer sales, which stayed soft throughout mo. Volume down at least 3% every week in May in Circana multi-outlet + convenience and down 3.9% for 4 weeks as peak-selling season started. (Down even more all-channel, INSIGHTS understands.) Down 3.8% in latest week thru...
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Beer Volume Stayed Soft Thruout May in Circana; Down 3.8% in Wk Thru 5/31
Publishing Info
- Year: 2026
- Volume: 28
- Issue #: 124
- Issue Date: 06/08/2026
Newsletter
INSIGHTS Express