The majority of last yr's top 10 innovations in beer/FMB/cider are cycling their launches solidly in 2026 scans. AB's Busch Light Apple and Mich Ultra Zero top those lists both posting strong double-digits in May 2026 vs yr ago. Same goes for White Claw Surge Blueberry, White Claw Grape, and...
Read more...
6 of Top 10 Innovations from 2025 are Cycling; Sunbrew Leads List of Dropoffs
Publishing Info
- Year: 2026
- Volume: 28
- Issue #: 124
- Issue Date: 06/08/2026
Newsletter
INSIGHTS Express