VO/D's Frosh Protein Juice Rolls Out Thru Target with Russell Wilson a Frontman; Venture Studio Tests Premise of Creating Viable-Seeming Brands, Then Enlisting Right Celeb Partners

VO/D, Miami-based venture studio that devises brands that celebs can popularize, has landed its Russell Wilson-fronted Frosh Protein Juice line in Target nationally as it offers clear-protein-based fortifier in carton format that's already familiar to kids. Protein payload is 5 g.

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Publishing Info

  • Year: 2026
  • Volume: 23
  • Issue #: 111
  • Issue Date: 06/08/2026