The combo of FMB and hard seltzer has been a notable drag on total beer/FMB/cider sales in NIQ scan data since 2025. Beer $$ trend was about 0.4 pts better excluding FMB/seltzer in full yr 2025 NIQ data. Gap is similar so far this yr, beer/cider $$ down 3.1% vs...
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Beer Trending Better Without FMB/Seltzer in NIQ Data; 0.8-Pt Trend Gap in May
Publishing Info
- Year: 2026
- Volume: 28
- Issue #: 126
- Issue Date: 06/10/2026
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INSIGHTS Express