Hoboken, we hardly knew ye. The New Jersey city has been "renamed" Believe, USA by US Soccer sponsor Truly Hard Seltzer, co announced. Mayor Emily B. Jabbour signed a proclamation officially bestowing the moniker in the nabe directly across the Hudson from Midtown Manhattan, which features the pop-up "Truly Believe...
Read more...
Truly, U.S. Soccer "Rename" Hoboken, NJ as "Believe, USA" for World Cup
Publishing Info
- Year: 2026
- Volume: 28
- Issue #: 126
- Issue Date: 06/10/2026
Newsletter
INSIGHTS Express