NA Beer $$ Sales Up 9% in NIQ; Michelob Ultra Zero and Corona Are Top 2 Share Gainers; 8 of Top 20 Down

Non-alcohol beer still showing steady growth in NIQ off-prem data thru May 16. Up 8.7%. But that's a significantly slower pace than 17% segment grew in NIQ last yr. (Up 16% so far this yr in separate Circana scans). And the structure of NA segment starting to become more set.

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Publishing Info

  • Year: 2026
  • Volume: 28
  • Issue #: 127
  • Issue Date: 06/11/2026