As the first-ever global beer sponsor of the NBA, Mich Ultra's "investment came to life in a major way during the finals," and activated as soon as the Knicks were crowned champions on Sat night "with a coordinated rapid-response campaign," AB shared. Immediately after the trophy presentation, a spot titled...
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Michelob Ultra Mktg All Over Knicks Championship
Publishing Info
- Year: 2026
- Volume: 28
- Issue #: 129
- Issue Date: 06/15/2026
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INSIGHTS Express