The World Cup contributed to a noticeable increase in on-prem sales during its first weekend, according to stats released by BeerBoard today. Compared with the same Thurs-Sun period last yr, draft sales up ~16% in both revenue and vol, while package sales were up ~24% in both metrics. Among beer...
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Mich Ultra, Modelo, Corona and RTDs are BeerBoard's On-Prem Winners of First World Cup Weekend
Publishing Info
- Year: 2026
- Volume: 28
- Issue #: 130
- Issue Date: 06/16/2026
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INSIGHTS Express