Who knew lower-priced fruited lagers would garner such attention and sales in 2026? AB's Busch Light Apple did not disappoint in year-2 of its return, selling 2.3 mil cases in natl scans for a 6-wk window thru May 24, 2026, co shared on LinkedIn. That was up 108% vs yr...
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Bapple vs Kapple: Busch Light Apple Sold 2.3 Mil Cases in 6 Wks of Scans; Keystone Fam Growing, Kapple Returning by Labor Day for a Fall Run
Publishing Info
- Year: 2026
- Volume: 28
- Issue #: 132
- Issue Date: 06/18/2026
Newsletter
INSIGHTS Express