Red Bull North America is setting substantial price increase across all channels and sku's, its first since 2023, with its core 8-oz can going up nearly 10%. Whether it will prompt rivals to follow with their own moves remains unclear, at time fuel costs remain elevated as result of Iran...
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Red Bull Seen Hiking Prices Across SKUs & Channels by 5-10% on Aug 1; First Rise in 3 Yrs
Publishing Info
- Year: 2026
- Volume: 23
- Issue #: 119
- Issue Date: 06/18/2026
Newsletter
Beverage Business INSIGHTS