Can the stagnant shelf-stable juice category get a lift from small-can sparkling entry with cosmic overtones? That seems to be premise of new brand called Eleven Eleven that offers minimalist ingredient list, atmospheric can graphics and marketing premise tied to leading an intentional life. Straddling juice and soda ("juice reimagined,...
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NEW PRODUCTS: Eleven Eleven Aims to Add Lift to Juice Segment with Small-Can Sparkler That Riffs on Intentionality
Publishing Info
- Year: 2026
- Volume: 23
- Issue #: 120
- Issue Date: 06/19/2026
Newsletter
Beverage Business INSIGHTS