Depletions and off-premise sales data suggest softer wine trends, but longtime industry watchers at Gomberg Fredrikson/bw166 estimate that total US wine shipments dipped just 4% in 2025, Wine Institute prexy/ceo Steve Gross shared at NCSLA conference this wk. That still suggests a 20-25% drop in wine volumes since 2021, when...
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Wine Cases -4% in 2025, Spending Up, Per BW166; Shift to Service Economy, Occasion-Driven Drinking
Publishing Info
- Year: 2026
- Volume: 28
- Issue #: 133
- Issue Date: 06/19/2026
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INSIGHTS Express