World Cup Bump? Beer Trend Improved for Wk Thru Jun 14 in MULC; Down 1.4% for 4 Wks

Beer sales trend noticeably improved in tracked off-prem channels for the latest week thru Jun 14, led by a handful of top brand fams, according to Circana's latest weekly report. Total beer $$ were flattish (+0.1%) with volume down 2% for the week in multi-outlet + convenience channels, about 1-1.5...
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Publishing Info

  • Year: 2026
  • Volume: 28
  • Issue #: 134
  • Issue Date: 06/22/2026