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Reports from several host cities and other international mkts suggest that on-premise is getting the bigger lift from World Cup games. Scotland's "Tartan Army" has decamped to Miami to follow its World Cup team after more than a week in Boston, where fans ingratiated themselves in the community in several ways, most visibly giving a boost to local pubs with their hard-drinking-yet-polite ways. But the party ain't over yet. English fans have now piled into the city prior to their team's match against Ghana tomorrow at 4, having already made their mark in Dallas, where they were thrown out of The Londoner bar after drinking 5K beers prior to their opening match against Croatia, reports CBS News. More than 3K miles away, Australian fans nearly drank Vancouver's Dublin Calling dry as fans swarmed the Granville St bar as the thoroughfare was closed to vehicle traffic. It was "the first time I&#39;ve ever felt like I was actually going to run out of booze," said mgr Tyler Broers, who had ordered 200 kegs for the weekend. Red Sox, MA Gov, Boston Mayor Thank the Scots Back in Boston, it wasn't just how much the Tartan Army consumed - 70 kegs over the first Th-Sun at Sam Adams' Downtown Taproom alone, with similar stories emerging all across the city - but how they behaved, learning bartenders' names and scrupulously cleaning up after themselves when picnicking in public parks. They also took over Fenway Park for several games, chanting Scottish songs from the stands, which earned them a fawning goodbye letter from Red Sox prexy Sam Kennedy. Gov Maura Healey poured pints at the city's only Scottish bar, The Haven, while wearing a Scotland kit, and Mayor Michelle Wu signed a letter of intent to make Glasgow a sister city.Recall, bars anecdotally reported their best sales figures ever, topping St. Patrick's Day and the celebrations for several Boston-area sports championships in the past 25 yrs (see Jun 17 issue). At the Dubliner, one of the busiest bars in the city on a normal weekend, "on a Monday night, you might only have two bartenders on all night long, and it'll be pretty dead. On a Monday now, we still have a queue down the street, we have full staff, we have record numbers," mgr Brian McDonnell told Metro UK.England Expecting &pound;20 Mil Bump Back Home The bump in consumption, which showed up in weekly Circana scans (see above), wasn't limited to the host countries of the US, Canada and Mexico. "England's victory against Croatia gave pubs a fantastic boost, and long may this continue," said Emma McClarkin, chief exec of the British Brewers + Pubs Assn, per Beer Today. Emma estimated that the Ghana game could "be worth upwards of &pound;20m to the trade," which would be "hugely welcome for venues still battling high taxes and costs, and shows how you can't beat the pub when it comes to watching live sport." Meanwhile, Tilray announced that BrewDog pubs had record turnout and saw double-digit gains on match days.Mexico Looks to Limit Sales After Raucous Celebration After ~700K fans partied all night in downtown Mexico City following the national team's advancement to the knockout stage, the govt said it would "deploy more personnel to limit the sale of beer by street vendors," reports Al Jazeera. "We will keep insisting that fans have fun but without excessive alcohol consumption," said the city's govt secretary, Cesar Cravioto. About 40 tons of waste was found in the city center following the celebration, per report.

World Cupdate: Tartan Army Leaves Boston, But English World Cup Fans Set to Pick Up Slack; Drank 5K Pints at Dallas Pub; Notes from Vancouver, Mexico City

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