Labatt has teamed up with comedian Big Jay Oakerson as its brand ambassador for its "Brewed for the Roast" campaign "celebrating unfiltered, in-the-moment connections" that lead to "the playful jabs and banter that bring people together," co announced. Big Jay will appear across social and digital, where he "will create...
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Labatt Teams With Comedian Big Jay Oakerson for "Brewed for the Roast" Campaign
Publishing Info
- Year: 2026
- Volume: 28
- Issue #: 134
- Issue Date: 06/22/2026
Newsletter
INSIGHTS Express