For a second consecutive 4-wk stretch, subpremium sales grew and gained significant share of beer in Circana multi-outlet + convenience channels. Tho growth wasn't as loud in the latest stretch after posting the top segment gain for 4 wks thru May 17 with $$ up 4% and +0.7 share....
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Subpremium Segment Gaining Share for Another 4-Wk Stretch Tho Cooling Off
Publishing Info
- Year: 2026
- Volume: 28
- Issue #: 135
- Issue Date: 06/23/2026
Newsletter
INSIGHTS Express