Craft Beer Share Loss Steepened in Last 4 Wks of MULC as Most Top Fams Slipped, Long Tail Skidded

For the 2d consecutive 4-wk period, craft beer $$ sales declined 4.6% in Circana multi-outlet + convenience data. Its share loss steepened to more than a 0.3-pt dip in latest 4 wks thru Jun 14 vs -0.27 in previous 4-wk period and 0.2-pt share loss YTD in these channels. Perhaps...
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Publishing Info

  • Year: 2026
  • Volume: 17
  • Issue #: 57
  • Issue Date: 06/24/2026