Molson Coors' next round of World Cup marketing is going hyper-local, multi-cultural and multi-lingual, co shared in latest announcement and blog post. "The Beer Fling" is a unique campaign that seeks to attract the roughly 1.2 mil international visitors that are coming to the US to watch World Cup games...
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MC World Cup: Multilingual Campaign "The Beer Fling" in 5 Host Cities; Miller Lite Seeks Out Tartan Army Miami Contingent
Publishing Info
- Year: 2026
- Volume: 28
- Issue #: 137
- Issue Date: 06/24/2026
Newsletter
INSIGHTS Express