Four years in, alc-alternative discovery platform The New Bar has sold out to Zero Proof. "Over the past 4 years, we went from a website I doodled on paper to 3 stores, Coachella, Stagecoach, stadiums and some of the most exciting hospitality partnerships in the country," reflected founder/CEO Brianda Gonzalez...
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DEALS: New Bar Acquired by Zero Proof; Amass Brands Invests in Afterdream D9 Player
Publishing Info
- Year: 2026
- Volume: 23
- Issue #: 123
- Issue Date: 06/24/2026
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Beverage Business INSIGHTS