With the “good vibes,” increased excitement and better beer sales already (especially in host mkts, see above), INSIGHTS also talked to Circana evp Scott Scanlon today about what he’s seeing so far related to World Cup and what’s possible going forward. With America’s 250th anniversary and the World Cup finals...
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Scott Speaks: Circana EVP Scott Scanlon on World Cup Effects So Far; Opportunities, Challenges Going Forward
Publishing Info
- Year: 2026
- Volume: 28
- Issue #: 138
- Issue Date: 06/25/2026
Newsletter
INSIGHTS Express