Motoring to its 25th anniversary next yr, NJ-based Wild Bill’s Craft Beverage has landed modest entry into Walmart’s bricks & mortar stores after successful pilot on Walmart.com, its principals Mike Russo and Mike Quilty told us at Fancy Food. The move puts 3 key flavors into retailer’s 130 Northeast stores:...
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FANCY FOOD SHOW: NJ-Based Wild Bill’s Lands Regional Presence in Walmart While Building Franchisee Base
Publishing Info
- Year: 2026
- Volume: 23
- Issue #: 130
- Issue Date: 07/06/2026
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Beverage Business INSIGHTS