Luke Emery, who enjoyed a nearly decade-long run at Tractor Beverage, has signed on with Pura Beverage as GM for US just as diversified South African marketer of better-for-you bevs is readying entry into everyday hydration segment. He’s coming off 9 yrs at organic fountain player Tractor Beverage, first as...
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PEOPLE: Longtime Tractor Bev Exec Emery to Run US Arm of South Africa’s Pura; Grupo Jumex Recruits Former Tecate Brand Dir Guerra to Run Commercial Strategy; Chiera Now VP Sales at Black Rifle Coffee
Publishing Info
- Year: 2026
- Volume: 23
- Issue #: 130
- Issue Date: 07/06/2026
Newsletter
Beverage Business INSIGHTS