Tilray Launching Breck Vodka Seltzer, Starting in CO and Natl this Fall, as it Delves Deeper into RTDs

Tilray’s never been shy about introducing innovation, and now it’s adding another brand to the till. Here comes Breck Vodka Seltzer, a new 5% ABV ready-to-drink entry that “captures the spirit of the Colorado Rockies in every can,” co announced today, using a familiar beer tagline in the release:...
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Publishing Info

  • Year: 2026
  • Volume: 17
  • Issue #: 61
  • Issue Date: 07/10/2026