Big Geyser, which was first DSD partner of Muscle Milk when it launched 25 years ago and has retained brand long after its exit to PepsiCo, has reupped contract for another extended term. With current contract due to expire next month, prexy Jerry Reda told us that partners have forged...
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DISTRIBUTION: Big Geyser Extends Muscle Milk Contract + Wet Hydration/Circle K, Yes Way NA Wine/Publix, Drink Weird/Sunset Distributing, Laure’s Coffee/Target
Publishing Info
- Year: 2026
- Volume: 23
- Issue #: 135
- Issue Date: 07/10/2026
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Beverage Business INSIGHTS