Even with auspicious weekend timing of July 4, big celebrations for America’s 250th and the World Cup tournament taking place on US turf, total beer $$ fell 1.1% and volume dropped 2.4% for 1 week thru July 5 in Circana off-premise channels. Total bev alc dollars finished just above flat...
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Beer Sales Fell Over July 4 Despite Favorable Backdrop: $$ Down 1.1%, Vol -2.4% for Wk Thru July 5 in Circana
Publishing Info
- Year: 2026
- Volume: 28
- Issue #: 149
- Issue Date: 07/13/2026
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INSIGHTS Express