It ain’t just Circana: NIQ trends corroborate reports of a soft July 4. While NIQ didn’t specifically break out weekly trends, beer $$ declined 3.2% and volume fell 4.8% vs yr ago for the 4 weeks ended July 4. Certainly no great shakes. And only a modest improvement from the...
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July 4 Beer Sales Soft in NIQ Too: Volume -4.8% for 4 Wks Thru the Holiday Period
Publishing Info
- Year: 2026
- Volume: 28
- Issue #: 150
- Issue Date: 07/14/2026
Newsletter
INSIGHTS Express