Vital Proteins founder Kurt Seidensticker has taken his latest venture, Be Love, in an additional direction with addition of subline called Power + Restore that contains 15 g of clear protein in light, crisp formulation along with 5 g of collagen peptides. Zero-sugar line offers clean formula with monk fruit...
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NEW PRODUCT ROUNDUP: Be Love Rides Clear Protein into New Segment, Augmenting Hydration & Energy Plays; Puts Seidensticker Back in Segment He Leveraged at Vital Proteins + Waiakea Pa’a, Quaker Oat Shake & Go
Publishing Info
- Year: 2026
- Volume: 23
- Issue #: 137
- Issue Date: 07/14/2026
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Beverage Business INSIGHTS