It’s no secret that one-time sports drink juggernaut Prime Hydration has been unable to reverse its ongoing steep declines tho co-owner Congo Brands continues to work brand it launched in partnership with Logan Paul and KSI. In Australia, reports have emerged that Prime unit there has entered voluntary administration, citing...
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Prime Hydration’s Australian Arm Moves into Administration with Just $85K Left in the Till, per Local Reports
Publishing Info
- Year: 2026
- Volume: 23
- Issue #: 137
- Issue Date: 07/14/2026
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Beverage Business INSIGHTS