Craft $$ Down 5% in MULC for 2 Wk Stretch Thru Jul 4 Wknd; NBB, Elysian, Sierra, Lagunitas, Shiner Bucking Trends

Total beer category sales in tracked off-prem channels were relatively lackluster for the July 4 holiday stretch, and craft beer continued to slip further into the red, according to latest Circana multi-outlet + convenience data. While total beer $$ dipped a little over 2% for 2 wks thru Jul 5...
Read more...

Publishing Info

  • Year: 2026
  • Volume: 17
  • Issue #: 62
  • Issue Date: 07/15/2026