Is the Twisted Tea love affair over? The struggling brand, tho still the leading FMB which is no stranger to off-beat marketing stunts (think of 2023’s “Vasectimundies”), has launched the Split Pack, a divorce-themed 12pk that’s actually 2 separate 6pks, one labeled “Yours” and the other “Mine.” Co will...
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Twisted Tea Unveils Split Pack, $18 Divorce-Themed 12Pk Featuring Separable “Mine” and “Yours” 6pks; Giving Away $5K, Avg Cost of Divorce, to One Buyer
Publishing Info
- Year: 2026
- Volume: 28
- Issue #: 152
- Issue Date: 07/16/2026
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INSIGHTS Express