With the World Cup over, broad economic analyses of the tourney are starting to roll in, and not universally positive. In 2025 FIFA predicted an $80 bil global benefit and $30 bil in the US, but “if that boost was real, it was hard to see in the data,”
World Cup By the Numbers; 6 Mil In-Stadium Beers Thru Quarters; 4K Pretzels at One Philly Bar; Tho Global Beer Sales Disappoint
Publishing Info
- Year: 2026
- Volume: 28
- Issue #: 154
- Issue Date: 07/20/2026
Newsletter
INSIGHTS Express