Catching up on recent marketing campaigns, we’ll start with Gorgie. Can opposites attract – consumers? The female-targeted energy brand aims to find out with new campaign that harnesses its two highest-profile endorsers, media personality and entrepreneur Alix Earle and music icon Jon Bon Jovi. Campaign doesn’t just riff off frontpeople’s...
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MARKETING ROUNDUP: Gorgie Harnesses Earle & Bon Jovi; Gong Chat Rides Potter Franchise; Minute Maid Posits Zero Sugar as Offering Bit of Adulting Relief
Publishing Info
- Year: 2026
- Volume: 23
- Issue #: 141
- Issue Date: 07/20/2026
Newsletter
Beverage Business INSIGHTS