“Pressure is broad-based” on alc bev sales, according to The Halftime Report from NIQ. Total alc bev $$ sales down 2.8% to $53.6 bil for 26 weeks thru Jul 11, “with every major retail channel contracting.” Yet there is one shining light: RTDs “remain the clearest growth engine… led by...
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Spirits RTDs Led Growth; $$ Up 31% YTD, 22% for 4 Weeks in NIQ “Halftime Report”; Alc Bevs Down 2.8%
Publishing Info
- Year: 2026
- Volume: 28
- Issue #: 155
- Issue Date: 07/21/2026
Newsletter
INSIGHTS Express